On Tuesday, 13^th August, PYP 4 invited Ms Cornelia as a guest speaker to explain to us about “Creative Advertising”.

Students learnt about the 4Ps, which is Product, Promotion, Place and Price. ATL, this means Above the Line and is advertising which is directed to large audiences. BTL, Below the Line is advertising to a small audience and USP, meaning Unique selling Product.

Ms Cornelia also gave us tips for designing attractive ad and what makes a good advert. She also explained the elements of integrated marketing.

This information will definitely help our students with designing and creating their own advertisements and posters.

Thanks for visiting PYP 4 Ms Cornelia.